A spec-shaped llms.txt

A Markdown file at your domain root that tells a model, in a few hundred words, what the site is and which pages matter. We draft one; you make it true.

Sample llms.txt

Build from your own site above.

Save this as /llms.txt at the root of your domain, so it resolves at yoursite.com/llms.txt. Trim anything that isn't genuinely a key page, and rewrite the summary in your own words — a stranger should be able to repeat it. It's a hint file, not a ranking lever, so fix robots.txt first if AI crawlers are blocked.

What it is

The llmstxt.org shape: a required # H1 with the site name, a > blockquote summary, an optional paragraph or two, then ## sections listing key pages as Markdown links.

Be realistic about it: adoption is climbing but almost no AI service fetches these files yet, and audits keep finding close to zero real bot traffic on them. The upside here is the writing exercise — a forced, honest summary of your site and its ten most important pages.

Writing a good one

One sentence a stranger could repeat

The summary is the whole point. If someone read only that line, would they know what you do?

Ten pages, not a hundred

A hint file is a shortlist. Home, about, product, pricing, docs — the pages you'd send a new hire to.

Absolute, canonical URLs

Full https:// links to the real page, not redirects or tracking variants.

Notes that add a fact

If you annotate a link, say something the label doesn't already say.

Keep it current

A stale llms.txt is worse than none. Revisit it when your site structure changes.

Fix robots.txt first

If AI crawlers can't read the pages, a tidy index of them doesn't help. Run the full scan for that.

Where it goes

Save the file as /llms.txt at your domain root so it resolves at yoursite.com/llms.txt. Open that URL in a private window to confirm it serves as plain text. Re-run the full BrandKnown scan to see it picked up alongside your schema and robots.txt.