Does an assistant name you?

An AI answer has room for about three names and no scroll. We ask five category questions and count how many name your brand.

Sample — Northstar Analytics

Sample data. Run a check above to see a real site.

2/5

A regular contender

Answers that named the brand. It's a hit rate, not a score — one pass from the model's own knowledge, no live search. Answers move between runs, so re-check after any change.

The five questions

What are the best product analytics options right now?
Listed the four best-known analytics platforms with a note on pricing tiers.
Named: Amplitude, Mixpanel, PostHog, Heap
Which product analytics tool would you recommend for B2B teams?
Suggested account-level tools and named Northstar Analytics for usage-by-account views.
Named: Amplitude, Northstar Analytics, June
Top product analytics tools people actually like?
Cited community sentiment favouring open-source and generous free tiers.
Named: PostHog, Mixpanel, Amplitude
I need help tracking account usage — what should I look at?
Framed this as product-led growth tooling and put Northstar Analytics first.
Named: Northstar Analytics, Pocus, Amplitude
Most popular product analytics in 2026?
Ranked by market share; Northstar Analytics did not make the shortlist.
Named: Amplitude, Mixpanel, Google Analytics, PostHog

Where the answers come from

The sites and communities the assistant drew on for this category. Getting into these is what moves the number — answers are built from third-party pages, not from your homepage.

Review siteG23 of 5named in 1
CommunityReddit3 of 5named in 1
Review siteCapterra1 of 5you weren't named
Review siteGartner / Peer Insights1 of 5you weren't named
CommunityHacker News1 of 5you weren't named
Review siteProduct Hunt1 of 5you weren't named
EditorialTechCrunch1 of 5you weren't named
DirectoryWikipedia1 of 5you weren't named

6 of these shaped answers that didn't mention the brand. That's the gap to close.

Review site: Claim the profile, fill it out completely, and ask real customers to review. These pages are structured and heavily quoted.

Community: Answers lean on real threads. You cannot post your way in — be genuinely useful where your category is discussed, and make sure what people find is accurate.

Editorial: Roundups and comparisons. You get in by pitching an editor or by being distinctive enough that the next roundup has to include you.

Directory: Claim or create the entry and keep the facts identical to your Organization schema. Cheap to fix, and it corroborates your entity.

Self-reported by the model, which answers without browsing — read this as the shape of the category's sources, not a verified citation log.

Taking the slots

Amplitude5×
Mixpanel3×
PostHog3×
Google Analytics1×
Heap1×
June1×
Pocus1×

Your pages it cited

https://northstaranalytics.example/for/b2b
https://northstaranalytics.example/

Compare yourself to a rival

Scan a competitor's site alongside yours and see exactly which signals they have that you don't — AI crawler access, entity schema, corroborating profiles.

Reading the number

No weighting, no formula. It's the count of questions whose answer named you, out of five.

0 / 5Not on the shortlist

The assistant reaches for other names. You're not in the room.

1 / 5A toe in the door

You surface once, usually on a narrow or well-matched question.

2–3 / 5A regular contender

You're a name it considers — not the reflex pick, but in the mix.

4–5 / 5The category default

Ask about the category and you come up almost every time.

Five ways to move it

Get quoted where it looks

Roundups, comparison posts, directories, and active community threads are what answers are built from — not your homepage.

Lead with the answer

Open key pages with a direct, quotable statement of what you do and who it's for. Buried answers don't get lifted.

Say the same thing everywhere

Use one category description across your site, LinkedIn, and any profile. Mixed signals make you harder to place.

Let the crawlers in

A lot of sites block AI crawlers without meaning to. Run the full BrandKnown scan to check robots.txt.

Re-check after changes

Answers drift. The only way to know a change helped is to ask again, a few times.

What a run covers: the free check answers from the model's own knowledge — what an assistant reaches for off the top of its head. Paid plans search the live web instead, so the answer reflects what is findable now, and Boss Mode puts the same five questions to every assistant at once so you can see where they disagree. Either way each question is asked once, so treat a single run as a hint and watch the trend.