Does an AI assistant name your brand?

We ask five buyer questions and show which answers mention your brand. Review each response, compare competitors, and decide what to investigate next.

Showing a sample — sign in for a free live check

Sample — Northstar Analytics

Sample data. Run a check above to see a real site.

2/5

A regular contender

Answers that named the brand. It's a hit rate, not a score — one pass from the model's own knowledge, no live search. Answers move between runs, so re-check after any change.

Taking the slots

Amplitude5×
Mixpanel3×
PostHog3×
Google Analytics1×
Heap1×
June1×
Pocus1×

Your pages it cited

Compare yourself to a rival

Line your site up against amplitude.com — a full scan of both, signal by signal, so you see the AI crawler access, entity schema, and profiles they have that you don't. On Pro and Agency.

See what you get

Illustrative results for fictional Northstar Analytics. These are sample data, not live AI answers or measured customer outcomes.

AI visibility · sample

Does AI put you on the shortlist?

2 of 5 answers mention the brand

Example buyer question

Which analytics tools help B2B teams spot accounts at risk?

Illustrative answer excerpt

“Northstar Analytics helps teams understand account-level product usage.”

Next step: Review the questions where your brand is missing and the evidence behind each answer.

Free account checks use model knowledge. Pro adds web search; Agency compares assistants. One run is a snapshot, not a market-wide visibility score.

Check my AI visibility →

Reading the number

No weighting, no formula. It's the count of questions whose answer named you, out of five.

0 / 5Not on the shortlist

The assistant reaches for other names. You're not in the room.

1 / 5A toe in the door

You surface once, usually on a narrow or well-matched question.

2–3 / 5A regular contender

You're a name it considers — not the reflex pick, but in the mix.

4–5 / 5The category default

Ask about the category and you come up almost every time.

Five ways to move it

Get quoted where it looks

Roundups, comparison posts, directories, and active community threads are what answers are built from — not your homepage.

Lead with the answer

Open key pages with a direct, quotable statement of what you do and who it's for. Buried answers don't get lifted.

Say the same thing everywhere

Use one category description across your site, LinkedIn, and any profile. Mixed signals make you harder to place.

Let the crawlers in

A lot of sites block AI crawlers without meaning to. Run the full BrandKnown scan to check robots.txt.

Re-check after changes

Answers drift. The only way to know a change helped is to ask again, a few times.

What a run covers: the free check answers from the model's own knowledge — what an assistant reaches for off the top of its head. Paid plans search the live web instead, so the answer reflects what is findable now, and Agency puts the same five questions to every assistant at once so you can see where they disagree. Paid plans also ask each question several times and report how often you were named — one draw from a model is noisy, so the rate reads truer than a single score. Treat any run as directional and watch the trend.